The Polaroid Project: Impossible Made Possible

"In celebration of this new generation, we bagged ten cameras before they hit the shelves and passed them on to ten of our favourite, pioneering creatives and asked them to shoot one film each of whatever they chose. The results are mixed, grainy, blurred, brilliant and haphazard in places, but each of the photographs has the essence of what makes Polaroid so beloved. As one of our ten creatives so perfectly put it: “it’s the instant capturing that feels so much more real than getting a film processed, it’s capturing proper moments in time."

below are examples from some of the artists

Troika


Noma Bar


Mark Holmes


Carmody Groarke


HelloVon

APFEL


ABAKE

for the details and the rest go to wallpaper