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"Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life."
-This is hilarious and witty. A look at giving products intangible values and putting optimism in your work(because we all need it today).
11.03.2009
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The reason the diamond shaped Shreddies ad works is because it spoofs our helpless attraction to new ideas, even the most idiotic ones.
Hilarious? Yes. But at the same time sad for our species.
-- Axle Davids
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